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Importance of social media in public relations campaign

Over the last few years, it’s become apparent that social media has captured the eyeballs of general public. The intensive use of social media has drastically modified the approach individuals communicate and share data. Social media has had a large impact not solely on individuals, but on brands across industries as they devise methods to interact their audiences and win attention.  Public Relations (PR) is not different as professionals perpetually request to speak with and listen from customers. It’s not simply Facebook and Twitter wherever brands attempt to form their presence […]

Effective ways of pitching a story to Media

We all are in the world of Communication; whether it’s internal or external. Communication holds a significant place especially in the PR Industry. Majority of people who work in media are bombarded with a very high volume of e-mails. Their inbox are flooded with humongous amount of press pitches on a daily basis; and also […]

IMPACTPR becomes the member of PR Trade Association PRCAI

Plans Strategic partnerships & collaborations globally & domestically Taking the journey to a next level, Impact Public Relations (IMPACT PR) becomes the member of PR Trade association of its peer groups- Public Relations Consultants Association of India (PRCAI). Since its formation is in 2001, IMPACT PR a leading public relations and business Advocacy Company, achieved several […]