Impact Public Relations

Public Relations professionals play a huge role to help a business or individual build a positive public perception through various channels including traditional, social media and in-person engagements.

A brand’s reputation is the most valuable asset and has to be protected and nurtured. That’s where begins the job of Brand Measuring – PR handholds its clients in a situation that threatens their integrity and protects their reputation in the community.

While operating a business with little or no PR spend is certainly possible, however, it’s unlikely that the company will ever gain traction in the industry or key markets. On the other hand, businesses that actively engage in PR and digital marketing strategies are more likely to capture the attention of customers and prospects, and achieve the kind of business results that create long-term success.

Unfortunately, the effectiveness of PR strategies cannot be measured quantitatively and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. Therefore, practitioners should try to implement even the most basic procedures to understand what works and what doesn’t. Although decision-makers need assurances that their brands’ PR investments will generate a good ROI, measuring PR results can be challenging.

Social Media Monitoring and Measurement: Social media measurement tools have evolved extensively with many ways to measure social media ROI. While measuring awareness of and engagement with your brand through the number of likes, comments, retweets, replies and shares still holds value, however, the real pay-off is measuring how these likes and shares turn into sales.

Website Traffic: Monitoring website traffic before and after a Campaign launch is the excellent way to evaluate PR professional’s performance and helps determine the success of the PR campaign. The increase in number of visitors to your site enlightens part of the story. Website traffic monitoring can be done easily with the help of Google Analytics.

Market Surveys: Market Surveys: Before you begin your PR campaign, it pays to survey your market to check if they’ve heard of your brand and offerings. While PR professionals use market research to gather necessary information on market trends and potential opportunities when planning a campaign, it’s also worthwhile to conduct surveys during and afterwards to measure how awareness, attitudes and perceptions have changed. An upward awareness statistics will prove the value of PR activity.

Advertising and Public Relations are important tools for promoting products and services offered by the company.

Public Relations: Public Relations is earned media. PR professionals weave interesting stories around your brand services and products and share with the media in the form of pitches and news releases. These entice the media to write positive articles and stories about you, your organization, and your customers. This type of coverage is almost always more powerful than an advertisement. A study published has concluded that PR is almost 90% more effective than advertising.

With advertising, you showcase your greatness to your customers, with an exceptional PR team by your side, trusted third parties are sure to sing your praises.

Advertising: Advertising is paid media. In other words, you pay another company to distribute your brand, product, or service in their space. Advertising is typically impersonal, expensive, and persuasive. Often, host sites, such as Facebook or Google, have pay-per-click advertising, meaning you have to pay each time someone clicks on your link or advertisement.

Listed below are some effective public relations strategies to help guide you to success:

Understand your audiences: To get your message right to the audiences you want, first you need to understand and segment your audiences. While some audiences can be reached through corporate business events, others are accessible through social media and yet others networking events. Whatever content you create, remember to keep your audiences in mind.

Research and organize your activities: Get organized and have a calendar in place for your outreach activities. Proper planning and research are key to public relations management as it allows you to be strategic. Furthermore, it ensures that communication is specifically targeted to potential audiences who want, need, or care about the information.

It works in your favor to study PR campaigns that you would like to take inspiration from and se what the competition is up to.

Teamwork: First things first, set up a dedicated team for your PR efforts. A right team adds value to your messaging, provides feedback and helps distribute your messages. Besides, a great team helps ensure that messages conveyed are by design rather than an accident.

Enhances your digital presence: An online presence is extremely important in this digitally connected world to reach out to your customers. Social media platforms like Facebook, Instagram, twitter are mediums to make use of for making announcements, new connections and publish related content for your target audience.

Sharing the right information helps build your brand and brand reputation. You need to learn the things that resonate with your audience to choose the right topic for your content. Compelling content should not miss out the important elements of curiosity, urgency, relevancy, value and emotion.

Define Goals and Objectives: Knowing your goals and how do you plan to get there can help bring clarity to your approach. This will help in determining your target audiences, and which messages and tactics are most likely to help you achieve your goals.

Digital PR is an online marketing strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. Digital PR agencies in association with journalists, bloggers and influencers publish online press releases to gain high-quality backlinks, social media mentions and improve their Search Engine Optimisation (SEO).

Digital PR improves a brand’s online presence and visibility and companies can speak directly to their target audience just about any time day or night. Furthermore, connecting and sharing with target audience sets in the right pitch to spread news and information much more quickly than ever before.